Privacy Policy
Last Updated: 2026
Guitars on the Beach ("we," "us," "our," or "Company") operates the guitarsonthebeach.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (e.g., name, email address, contact details) through forms, surveys, or newsletter subscriptions.
- Technical Data: Your IP address, browser type, device identifiers, and operating system information automatically collected when you access our site.
- Cookies: Data stored on your device to recognise you on repeat visits and track your preferences.
- Usage Data: Information about how you interact with our website, including pages visited, time spent, clicks, and referral sources.
- Affiliate Tracking Data: Information related to casino affiliate links clicked and activities tracked through affiliate networks.
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve our website and services.
- To track and attribute affiliate commissions and performance metrics.
- To conduct analytics and understand user behaviour and preferences.
- To send newsletters, promotional content, and updates (only with your consent).
- To comply with legal obligations and enforce our Terms of Service.
- To detect, prevent, and address fraud, security issues, and technical problems.
Cookie Policy
Our website uses cookies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for basic site functionality.
- Performance Cookies: Track user behaviour to improve website performance.
- Affiliate Tracking Cookies: Monitor casino affiliate link performance and conversions.
- Marketing Cookies: Used for advertising and retargeting purposes.
Cookie Management: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party casino and affiliate websites. We are an affiliate marketing site and promote gambling services operated by independent third parties. We are not responsible for the privacy practices, terms, or content of these external websites.
When you click on casino or affiliate links and leave our site, you are subject to the privacy policies of those operators. We recommend reviewing their privacy policies before providing any personal information or engaging in any transactions.
Your Rights
Under UK and EU data protection law (including UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: You can request a copy of your personal data we hold.
- Right to Rectification: You can correct inaccurate or incomplete information.
- Right to Erasure: You can request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: You can limit how we use your information.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to direct marketing and certain processing activities.
- Right to Withdraw Consent: You can withdraw consent for marketing communications at any time.
To exercise any of these rights, contact us at the details provided below.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Personal information is retained for the duration of your engagement with us plus 2 years thereafter.
- Technical and usage data are typically retained for 12 months.
- Affiliate tracking data is retained in accordance with affiliate network requirements and UK tax law (up to 6 years).
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: guitarsonthebeach.com
We aim to respond to all privacy requests within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.